Our Mission & Vision

Over a decade of online marketing experience with primary emphasis on paid search.

With a degree in marketing and advertising, for the past 10 years, Matt Strain has been immersed in interactive marketing with an emphasis on search marketing and web analytics.  Working almost exclusively for Fortune 100 corporations, Mr. Strain has crafted a unique methodology that focuses solely on performance and complex data reporting.  This has lead to:

• A balanced strategic understanding and execution of all major interactive marketing disciplines – search, email, display, affiliate & social
• Strong subject matter expertise in search marketing focused on industry leading software solution development.
• Proven search marketing methodology that has been the foundation of account architecture and software design.
• Average program spend of $10M – average performance increases of 200% YoY – all global brands.
• Experience managing all aspects of an online marketing department including financial modeling and budget design.
• Process oriented work ethic focused on multi-tasking and attention to detail. Solid communication and problem-solving skills with executive level presentation abilities.
• Over $100M in media spend under direct management to date
• Founding member of Trademark Interactive

Throughout his career, Mr. Strain has worked with the following brands – many of which he was the primary search and web analytics architect*:

• Hallmark Flowers/Hallmark Cards*
• NetApp*
• Research In Motion (BlackBerry)*
• P&G (Actonel brand)*
• Intel
• Adobe
• Founding employee of Covario (www.covario.com)
• All past & current Trademark Interactive clients

LinkedIn Profile:  LinkedIn

With an educational background in engineering, for over 8 years, Edward Hester has been immersed in interactive marketing with an emphasis on Search Engine Optimization (SEO), Search Engine Marketing (SEM), Analytics, software and web design. Focusing almost exclusively on Fortune 500 corporations, Mr. Hester has crafted unique methodology which has been the foundation for SEM best practice as well as SEM software design.
Throughout his career, Mr. Hester has worked with the following brands – many of which he was the primary search architect*:

• First American Core Logic*
• Computer Associates (Clarity Brand)*
• Research In Motion (BlackBerry)*
• Neilsen (Claritas Brand)*
• Careerbuilder (Sologig Brand)*
• Adobe
• Green Dot Corporation*
• Provide Commerce
• Pivotlink
• Hot or Not*
• From You Flowers
• Emitations*
• BidFire
• Covario

Mr. Friedman joined Trademark Interactive in February 2011 as Vice President of Business Development. He has over twenty years of proven performance in business strategy and development, direct sales, business forecasting, analytics, and strategic partner management. He has worked for start-up to $100+ million revenue companies selling both business and consumer technology products.

Prior to joining Trademark Interactive, Mr. Friedman spent five years working at a leading entrepreneurial technology company managing sales and strategic partnerships with HP, Konica, and Toshiba. Mr. Friedman spent over 15 years with Nielsen (formally Claritas), developing expert knowledge of demographics, consumer (PRIZM) and business segmentation, direct marketing, analytics and GIS. The later part of his years at Nielsen were spent working on strategic partnerships with key customers such as Hitwise and MapInfo. He earned top sales awards for his revenue contribution and development of key relationships.

Mr. Friedman has single-minded dedication and focus at making marketing and sales initiatives efficient, productive and profitable by utilizing his great blend of creative and analytical skills. He has expanded his skills to include many aspects of digital marketing with emphasis on: SEO, PPC, email marketing and online branding. He is very passionate about the power of paid search marketing to grow revenue and is particularly interested in working with companies that want to take their PPC program to the next level.

Mr. Friedman is a graduate of University of California- San Diego with a degree in Quantitative Economics and Decision Sciences. He received his MBA from Webster University.

LinkedIn Profile: http://www.linkedin.com/pub/michael-friedman/2b/b6b/39b

Samina Diamond - VP of Technology

Samina Diamond (formerly Delaney) is the vice president of technology at Trademark Interactive LLC. In this role, Samina leads the technology development and innovation efforts for the company's analysis tools as well as system integrations.

Samina brings over 10 years of experience in large scale systems design and operation, online consumer product development, and operations management.

Previously, Samina was the production operations manager at Covario Inc, where she championed the product integration, release, and support efforts, as well as formed the operations team. Before Covario, Samina was a senior technical architect at Silicon Space Inc, where she lead product development for many clients including a large Federal account and a premier P&R firm.